Understand Category Dynamics

Category Insight & Performance

Analysing the entire category in detail allows the identification of specific page elements that are driving your competitors’ top-ranking products. Whether it's the number of reviews, optimal description length, keyword inclusion or 40+ other product page elements, we show you where the gaps are.

Additionally, our system can automatically detect product category mismatches, suggest ranging options, and provide data to help you break into new retailers by giving you a complete view of the digital shelf.

Through continual monitoring you can see how these changes have influenced your rank and whether you have outranked your competitors in real-time, helping you to build out the winning formula for your specific product and category.

Store Level Visibility

Understanding what is happening at an individual store level has many advantages. Check for price discrepancies, see availability by store to help manage field marketing and assess how you compare against your competitors by analysing the category.

Our dynamic map provides a comprehensive overview of your brick-and-mortar retail locations globally through a series of coloured points. These points illuminate to indicate products in stock and dim to show low stock or out-of-stock status.

Retail Media

Power your Retail Media campaigns with real-time data signals, by identifying which products are low or out of stock, or when the buy box has been lost.

Monitor key search terms and corresponding organic rank to identify blind spots and inefficiencies in media spend.

Optimise to key search terms by seeing what your competitors are buying, and automatically disable/divert spend when organic search rank is high.